Goal
Create the best possible digital product.

Activity
Involving user at relevant stages of production to improve the product.

Relation to theme 3: ‘Nurturing the child as a social being and a citizen’
Cater for kids needs and capabilities to empower them.

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Phase: Concept/Ideation (Discovery & Research)

Method: Workshop

• Appeal Testing (characters, storyline etc.)
• Design Inspiration and Relevance (on a theme like Wild Animals or Space)

Method: Play Test with Toys/References/Competition

• Observe children playing with other toys, including similar toys, play pattern references and competitors.

Method: Prototyping

• Format
  • Paper Prototyping
  • Digital Interaction Prototype
• Focus areas
  • Mechanic Testing
  • Feature Testing (validation)
  • Design (world building)
• Location
  • Pre-School/School
  • In-Home, Office/lab
• Target Audience
  • New users
  • (Repeat users)

Validation: Decide to go forward or stop with this concept?

Phase: Production

Method: Iterative Play Observations – test for every milestone

• Format:
  • Product Test Builds and Final Product
• Focus areas:
  • User Experience
  • Feature Testing
  • Fail Testing (observing unexpected interactions)
  • Finding Bugs
• Location:
  • Pre-School/School
  • In-Home
  • Office/lab
• Target Audience:
  • New users
  • (Repeat users)

Validation: Are we meeting user expectations?

Phase: (Soft-launch)

Method: Data validation

• Format:
  • Release Candidate (Hopefully Final Product)
• Focus areas:
  • User Experience
  • Feature Testing
  • Fail Testing (observing unexpected interactions)
  • Finding Bugs
  • Store reviews & ratings
• Location:
  • Live in selected markets
• Target Audience:
  • New users repeating over-time
  • (Repeat users)

Validation: Does the product meet expectations?

Phase: Post-launch (Assess Impact)

Method: Data validation

• Format:
  • Final Product and Updated Product
• Focus areas:
  • User Experience
  • Feature Testing
  • Fail Testing (observing unexpected interactions)
  • Finding Bugs
  • Store reviews & ratings
• Location:
  • Live in selected markets
• Target Audience:
  • New users returning over time
  • (Repeat users)

Validation: What needs to improve – what could we improve in an update?