METHODS & PRACTICES

Play Testing

Develop

Goal
Create the best possible digital product.

Activity
Involving user at relevant stages of production to improve the product.

Relation to theme 3: ‘Nurturing the child as a social being and a citizen’
Cater for kids needs and capabilities to empower them.

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Phase: Concept/Ideation (Discovery & Research)

Method: Workshop

  • Appeal Testing (characters, storyline etc.)
  • Design Inspiration and Relevance (on a theme like Wild Animals or Space)

Method: Play Test with Toys/References/Competition

  • Observe children playing with other toys, including similar toys, play pattern references and competitors.

Method: Prototyping

  • Format
    • Paper Prototyping
    • Digital Interaction Prototype
  • Focus areas
    • Mechanic Testing
    • Feature Testing (validation)
    • Design (world building)
  • Location
    • Pre-School/School
    • In-Home, Office/lab
  • Target Audience
    • New users
    • (Repeat users)

Validation: Decide to go forward or stop with this concept?

Phase: Production

Method: Iterative Play Observations – test for every milestone

  • Format:
    • Product Test Builds and Final Product
  • Focus areas:
    • User Experience
    • Feature Testing
    • Fail Testing (observing unexpected interactions)
    • Finding Bugs
  • Location:
    • Pre-School/School
    • In-Home
    • Office/lab
  • Target Audience:
    • New users
    • (Repeat users)

Validation: Are we meeting user expectations?

Phase: (Soft-launch)

Method: Data validation

  • Format:
    • Release Candidate (Hopefully Final Product)
  • Focus areas:
    • User Experience
    • Feature Testing
    • Fail Testing (observing unexpected interactions)
    • Finding Bugs
    • Store reviews & ratings
  • Location:
    • Live in selected markets
  • Target Audience:
    • New users repeating over-time
    • (Repeat users)

Validation: Does the product meet expectations?

Phase: Post-launch (Assess Impact)

Method: Data validation

  • Format:
    • Final Product and Updated Product
  • Focus areas:
    • User Experience
    • Feature Testing
    • Fail Testing (observing unexpected interactions)
    • Finding Bugs
    • Store reviews & ratings
  • Location:
    • Live in selected markets
  • Target Audience:
    • New users returning over time
    • (Repeat users)

Validation: What needs to improve – what could we improve in an update?