Principle 1

Everyone can use

Links to U.N. children’s right: NON-DISCRIMINATION

I need a product that does not discriminate against characteristics such as gender, age, ability, language, ethnicity and socio-economic status. Support this diversity in all aspects of your company’s design and business practices (including advertising). Expect me to use your product in unintended ways and keep in mind that I might use your product even if it is not designed for me.