Principle 9

Help children recognise and understand commercial activities

“The ad should be different from the content I am expecting.”
(Myra, 4 years old, USA)

  • Label marketing clearly so children can not confuse it with information.
  • Clearly state when actions in your product or service commit children to download content, or commit to exclusive use of your product.
  • Confirm that children understand any purchases they can make before paying for them. Implement parental control for payments to reduce risks.

Links to the UN Rights of the Child:
The Right to Information