Help children recognise and understand commercial activities
“The ad should be different from the content I am expecting.”
(Myra, 4 years old, USA)
- Label marketing clearly so children can not confuse it with information.
- Clearly state when actions in your product or service commit children to download content, or commit to exclusive use of your product.
- Confirm that children understand any purchases they can make before paying for them. Implement parental control for payments to reduce risks.
Links to the UN Rights of the Child:
The Right to Information
RESOURCES: Safety & Sustainability
Here you can find selected resources to learn more about designing for safety and sustainability.
The Children’s Code Design Guidance (pdf)
Children’s Code: Additional Resources (website)
Risky by Design (website)
How Digital Design Puts Children at Risk (pdf) or Summary (pdf)
The Role of Digital Technologies in Relation to Children’s Well-being (website & video)
The Good Childhood Report (website)
Design for Play & Learning
4. Allow and support exploration
5. Encourage children to play with others
6. Create a balanced environment
Design for Safety & Sustainability
7. Keep children safe and protected
8. Do not misuse children’s data
9. Help children recognise and understand commercial activities
10. Design for future