Principle 2

Everyone can use

“Include me and my friends equally.”
(Boy, 15 years old, Finland)

  • Children need products and services that do not discriminate against characteristics such as appearance, gender, sex, age, ability, language, ethnicity, nationality or socio-economic background.
  • Support diversity, accessibility and inclusion in all aspects of design, business and marketing practices.
  • Expect children to use your products and services in unintended ways. Children might use your products or services even if they are not designed for them.
  • Provide spaces and tools for children to build and express a stronger sense of self.

Links to the UN Rights of the Child:


RESOURCES: Design for Inclusion

Here you can find selected resources to learn more about inclusive design.